Five Frequently Asked Questions by Real Estate Companies

We’ve a brochure, we don’t need a website?

Well, I've stopped travelling on bullock cart when cars are available in the market. It saved me a lot of time. When flights are available, I started flying and I am saving even more time. But, I still use bullock cart when I go to fields where a car/flight can’t go.

Brochure is a few centuries old concept, which started when there was no electronic media. You can still publish and distribute a brochure. Brochure and website are NOT exclusive, they serve different people and compliment each other very well.

Brochure has its limitations:

	Contains limited pages, limited & most important information
	Cannot accommodate all information about each of the previously executed project, except a very brief mention of them, because you want to allocate more space for the current venture
	You cannot publish, say, a dozen good photographs of each of your company previous ventures unless you want to publish a hundred plus page brochure
	You cannot include few videos of each venture
	It cannot be distributed to each person around the world
	Changing the published brochure is a tedious job
	Need to wait for printing as each batch of published brochures is distributed

We’ve no new ventures now. We’ll go for a website when we start a new venture?

New Venture Doesn’t Give You Time To Work On Website: It takes about a month or more to gather all the info and create a website. When you start a new venture, you will be busy with the venture and will not have much time to spend on the website. However, if you already have a website, then it would be easy to publish new venture details. Isn’t it?

Search Engines Take 2-6 Months To Index a New Website: After completion of the website, it takes at least two months for search engines (People use search engines such as Google, Yahoo to find websites that have the info they’re looking for. Search engines are a kind of Telephone Exchange directory operators for the websites.) to index a new website. Some search engines may even take as long as 6-8 months. So, if you start both website and new venture at the same time, will the website serve the purpose for that venture? No, it won’t; by the time it is indexed you may even sell all plots/flats.

Indexed Websites Get Indexed Frequently: However, if you’ve a website now, then search engines will index new content in about 2-3 weeks (varies by search engine).

Search Engines Give More Value to Old Websites: If there are two Jewellery shops, one existing since 1870, another started just yesterday, which one do you trust? First one. Don’t you? Search engines display several websites that have the keyword you’re searching for. However, similar to the Jewellery shops example, they give more rank to old websites and typically they come at the top of the search results pages.

We do not want to publish completed/old ventures info on the website?

Display Certificates To Customers With Pride, Do Not Hide Them In A Locker: Universities give certificates to students. They do not even get any interview without those certificates and certificates is the life for any one who completed studies. Old and completed ventures are the certificates for real estate companies. If you do not showcase them, how you are different from a brand new real estate company? Fortunately, Internet allows you to highlight all of your previous projects to all the people around the world.

If I’m a customer trying to purchase a plot/flat, I won’t get any confidence in the company unless I know your company experience, details of the successfully executed complex ventures, etc. In fact, if you want to give a website order to us, you will definitely learn about HamaraShehar credentials. Don’t you? So, what is stopping you from displaying few selected photographs and 360-degree panoramic views of each of your venture on the website? Don’t you want to spread the word about your company around the world? It takes so much expertise and many man-years to execute those complex ventures. Why you want to hide/lock them in a locker or just in your office? Let the people around the world know about them with pride, and in fact those are the credentials that bring you more business.

Publishing venture info on the web attracts Income Tax Dept?

They Already Know About You. Website Doesn’t Tell Them Anything New: You already have a telephone, vehicle and a company. Having any of these already qualifies you to file Income Tax returns. IT Dept already have your records. Website is not going to tell them anything new about you or your company. In fact, it sends the signal that you are open, frank, provide all the possible info and gives your company more professional image. Website expenditure is a deductible business expense too.

Website costs lot of money?

Absolutely Not. It Costs Less And Returns Lot More Than Newspaper Ad: Compare the front-page quarter page size ad in any leading newspaper with website expense. You can publish unlimited amount of info on a website. Display videos. Update instantly. Reach people around the world instantly. Imagine how much it costs to give ad in all newspapers in each country in the whole world! A website allows your clients to fill the application instantly. Reduces the time you need to spend to make a sale. Website works 24 hours a day, 365 days a year, even while you are sleeping or on vacation.

Newspaper ad life is very short-just one single day-costs a lot more than a website. Newspaper is read by people in the city only. Foreigners won’t read your newspaper ad. But, foreigners are the one who are buying more plots/flats.

Companies around the world are going for websites and reducing the expenses and making more profits.